Twenty years ago, Nokia announced a new mobile phone that set a new standard for high-end handset. It had the largest dot-matrix screen, thinnest profile people had ever seen and the ability to send text messages (whereas most of the other phones at the time did not). The Nokia 2110 was also the first mobile phone to include a musical ringtone composed by Francisco Tarrega — now known as the classic Nokia ringtone.

The body of the phone was designed to be something people wanted to hold and caress; by accentuating subtle curves and adding soft but responsive rubber keypads. The keypads’ softness and tactility also played a huge role in the way textual menu worked. The menu used simple taxonomy and navigation to allow people to easily pickup and use it right away; eventually creating massive 20 million loyal followers.