"The new devices do not aspire to visual complication or unconventional semantics beyond what their 'customizable' interfaces allow. Indeed customization in digital devices is often a lie about personal modification (control) when choices are actually predetermined—although the devices might be hacked by individual users making unscripted changes." -- Susan Elizabeth

Ivan Sutherland's first computer VR heads-up display, Sword of Damocles from 1960s. You can read more about this in the book.

via io9