1. A product doesn't have to be superior in order to dominate a market; all that is required is just a little marketing hustle. You have to remember, the consumer believes all products of the same ilk are essentially the same. If it comes down to technologically superior features or cost, the consumer will always take the cheaper product. Advanced features are nice, but the consumer must believe they are warranted and add value to their lives.
  2. For broad market acceptance, the product must be built on open standards. This was the hard lesson IBM learned in building its products.
  3. Consumers prefer to be spoon-fed changes with teaspoons. It takes real visionaries to adopt new ideas and, unfortunately, they are few and far between. The consumer wants simple solutions they can easily assimilate. Remember, most people are afraid of major changes of any kind.