Showing all posts tagged ideation:

Problem with Being Ahead of Your Time

  1. A product doesn't have to be superior in order to dominate a market; all that is required is just a little marketing hustle. You have to remember, the consumer believes all products of the same ilk are essentially the same. If it comes down to technologically superior features or cost, the consumer will always take the cheaper product. Advanced features are nice, but the consumer must believe they are warranted and add value to their lives.
  2. For broad market acceptance, the product must be built on open standards. This was the hard lesson IBM learned in building its products.
  3. Consumers prefer to be spoon-fed changes with teaspoons. It takes real visionaries to adopt new ideas and, unfortunately, they are few and far between. The consumer wants simple solutions they can easily assimilate. Remember, most people are afraid of major changes of any kind.

Conditional Design Exercise



I decided to host a two-hour exercise at the office on Conditional Design. Below is the message I used in the meeting invite to help sell the idea to the team. Feel free to use or adapt this for your team.

We are going to do a simple experiment involving "constraints." Sounds quite negative, right? But in fact, "constraints" can allow us to come up with totally unpredictable outcomes.

Here's an analogy as explained by Sina Mossayeb from IDEO.

"A kite flies because of pressure dynamics in the air, but the string facilitates that condition. Cut the string and it will crash. In other words, constraints can be guides."

This is the fundamental idea behind a design method called Conditional Design. By allowing playfully-designed sets of rules and conditions to exist, the collaboration between participants can be improved and lead to unpredictable outcomes.

What we will be doing:
During the experiment, we will form into groups of 3 to 5, do a series of simple drawing exercises and talk about how constraints help us ideate or see a problem from a whole new perspective.

Why we are doing it:
Problems can be solved in many ways. But we often overlook the pink elephant in the room because it requires us to constantly change our existing perception and thinking. We will look at one of the ways that can help us see the morphing "elephant."