Showing all posts tagged marketing:

How Not to Sell Wearable Devices

This is an example (ad for Microsoft Band) of how not to market your wearable product. The language doesn’t seem very authentic and it creates a sense of barrier to the product.

Effect of Eye-Gazing on Decisions

"In a study published last month in the journal Environment and Behavior, researchers at Cornell University manipulated the gaze of the cartoon rabbit on Trix cereal boxes and found that adult subjects were more likely to choose Trix over competing brands if the rabbit was looking at them rather than away. In a creepy corollary, the researchers found that the eyes of characters on boxes of cereal marketed to kids were directed downward, and can meet the upward gaze of children in grocery store aisles."