Showing all posts tagged trashcan:

Recycling Bins 34% More Effective with Affordance

"People fail to recycle for a number of reasons, including misinformation and forgetfulness; however, it is also a design problem . My coauthor Michelle Verges and I were talking over the phone about why everyone says they recycle, but if you look around, there is a lot of recyclable material in trash cans. We then went around looking through different kinds of recycling bins and trash cans, examining their contents. We began noticing a pattern: Regardless of the receptacle’s label, recycling bins with little holes in the lids contained recyclables and almost nothing else, while those that lacked those holes were basically used as trash cans. So we carried out a study having recycling bins in one building either with or without the hole, and found that the presence of the hole increased the recycling rate by 34%, which is an enormous increase." -- Sean Duffy